The MESSI Effect

Major League Soccer (MLS) and MLS franchises are approaching billion-dollar valuations, with most teams now valued at around $400 million. FC Dallas President Dan Hunt believes that there is limitless demand for these franchises and that one day they will be worth multi-billions. While they may not reach the valuations of the NFL, there is a lot of potential for growth.

Hunt believes Lionel Messi joining Major League Soccer (MLS) is comparable to the influence Pele had when he joined the North American Soccer League and that Messi’s arrival will have an even bigger impact, with increased interest in games and streaming packages. Hunt expresses confidence in the limitless growth potential of soccer in the U.S., citing the vision of Lamar Hunt and the increasing franchise and stadium values.


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