Made in India

Apple is set to release the iPhone 15, potentially manufactured in India, signaling a strategic move to diversify production away from China. This decision aims to reassure investors about the resilience of Apple’s supply chain. It also reflects confidence in India’s ability to produce high-quality phones and successfully market them. The pricing strategy for the new iPhone models is expected to focus on the pro lineup, targeting customers who prioritize advanced functionality and features, such as a titanium case shell, and are willing to pay a premium. This strategy is aimed at boosting Apple’s revenue by extracting maximum value from each unit sold.