Category: IHOP
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The Economics of American Diners
This video explores the invincibility of diners and why they have remained unchanged since the 1940s. Diners have stayed consistent with their huge menus, 24/7 service, traditional human service, and simple comfort foods. Customers value their predictability, reliability, simplicity, consistency, and modesty. The video delves into the strategies of the three biggest diner chains, Denny’s,…